Pet Honesty is a dynamic and innovative leader in the consumer goods industry. We are committed to delivering high-quality products across various channels to meet the diverse needs of our customers. As we continue to grow, we are seeing a talented and strategic Influencer Marketing Specialist/Manager to join our team and drive our influencer marketing initiatives.
The Influencer Marketing Specialist/Manager will be responsible for developing and executing influencer marketing strategies that align with our brand objectives and drive engagement across our omnichannel platforms. This role involves collaborating with influencers, managing campaigns, and tracking performance to achieve our marketing and sales goals.
RESPONSIBILITIES
- Strategy Development: Develop and execute influencer marketing strategies that align with our brand's overall marketing and business objectives. Identify target audiences and suitable influencers to reach them effectively. Stay up-to-date with industry trends and competitor activities to inform strategy.
- Influencer Identification and Relationship Management: Identify, recruit, and onboard influencers who resonate with our brand values and target audience for both organic and paid influencers. Support agency in scaling affiliate marketing program. Cultivate and maintain strong relationships with influencers, acting as the main point of contact. Negotiate contracts, compensation, and deliverables with influencers.
- Campaign Management: Plan and coordinate influencer marketing campaigns, including content creation, posting schedules, and promotions. Provide creative direction and collaborate with influencers to develop engaging and authentic content. Ensure that influencers adhere to brand guidelines and messaging.
- Performance Analysis and Reporting: Monitor and analyze the performance of influencer campaigns using key performance indicators (KPIs) such as reach, engagement, and conversion rates. Provide regular reports and insights to internal stakeholders. Optimize campaigns based on data-driven insights to maximize ROI.
- Budget Management: Manage the influencer marketing budget, ensuring efficient allocation and cost-effective campaigns. Track expenses and maintain financial records related to influencer partnerships.
- Compliance and Legal: Ensure compliance with FTC guidelines and other relevant regulations. Draft and review influencer contracts and agreements.
- Collaboration: Collaborate closely with cross-functional teams, including marketing, social media, PR, and e-commerce, to integrate influencer strategies seamlessly. Stay aligned with brand messaging and marketing calendars.
EXPERIENCE
- Specialist: 2-4 years
- Manager: 4-6 years
QUALIFICATIONS
- Bachelor's degree in Marketing, Communications, or a related field (Master's degree is a plus)
- Proven experience in influencer marketing, preferably within the consumer goods industry
- Pet and Beauty experience strongly desired
- Strong knowledge of social media platforms and influencer marketing trends
- Exceptional communication and negotiation skills
- Data-driven mindset with the ability to analyze and interpret performance metrics
- Creative thinker with the ability to develop engaging content ideas
- Proficiency in influencer marketing software and tools is a plus
- Excellent project management and organizational skills
- Familiarity with legal and compliance aspects of influencer marketing
- Ability to work in a fast-paced, collaborative environment
- Strong attention to detail and a results-oriented mindset
WORK LOCATION
It is highly desired for this position to be located at our corporate headquarters in Austin, TX requiring you to live close to the office for meetings, etc. Our organization follows a hybrid work structure where employees who work out of our corporate office can work remotely 3 days per week and are required to be in the office 2 days per week (Tuesday, Thursday). Relocation assistance will be provided, if necessary.
THE COMPANY
In 2018, Ben and Camille Arneberg founded Pet Honesty to give pet owners a safe, trustworthy, and natural alternative to caring for their dog's health and well-being. After watching their own family pets suffer the consequences of toxic conventional dog treats and struggle with health issues like allergies, itchy skin, joint pain, and indigestion, Ben and Camille realized pet parents could be doing more to help their pets live a healthy and pain-free life.
Pet Honesty's all-natural, functional pet products are vet-recommended and formulated to help address common ailments affecting pets, while providing a healthy alternative to both harsh pharmaceutical medications and toxic conventional dog treats that further contribute to health issues. Pet Honesty's vision is to become the most trusted pet health company that empowers pet owners to give their pets healthier and higher quality lives.
Pet Honesty is on a mission to elevate pet vitality for more joyful moments together. Pet Honesty is a rapidly growing trusted leader in premium pet health products and a portfolio company of Vestar Capital Partners. Founded in 2018 and headquartered in Austin, TX, the company provides a natural and noticeable boost to pet health through natural, science-backed products that demonstrate the effectiveness pet parents can truly see.
Pet Honesty's products are formulated to help address a plethora of common pet ailments, including immobility, digestive issues, and allergies. The company's world-class customer service provides personalized guidance and education to elevate pet vitality for more joyful, healthy years for pets and pet parents. Pet Honesty was born in eCommerce and launched in Petco in August of 2022 with plans to enter several other retailers in 2023. We are just getting started!
QUICK LINKS
COMPENSATION AND BENEFITS
- Comprehensive health benefits (medical, dental, vision, and life). All employee-only health premiums are company-paid
- Health Savings Account and Flexible Spending Account Programs
- Competitive salary + participation in the company's annual incentive bonus program
- 401k plan with company match
- Flexible Paid Time Off
- Health Advocate - Get expert help with network care, billing, coverage, and claim issues. Available 24/7 at no cost.
- Employee Assistance Program - Get confidential assistance through the EAP for personal, family, and work-related issues
- Marketplace discount program
- Free supplements for your pets
- Pet friendly Office at HQ
- Free lunches when in the office
- Pet Insurance - The Company pays the full cost of premiums for annual wellness care for up to (2) pets
- Casual atmosphere and great people to work with
- Cell phone reimbursement
EEO STATEMENT
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.