As the Marketing Analytics Manager at Pet Honesty, you will have a dual focus. Firstly, you will be responsible for leveraging your strong SQL skills to extract actionable insights from data, shaping our marketing strategies, and optimizing campaigns. Secondly, you will play a pivotal role in designing and maintaining data architecture, ensuring data integrity, accessibility, and scalability. If you are a strategic thinker with a passion for data analysis and data architecture in the pet industry, and you have at least 5-6 years of relevant experience, we invite you to apply.
KEY RESPONSIBILITIES
- Data Architecture: Collaborate with cross-functional teams to design, implement, and maintain data architecture, ensuring data integrity, accessibility, and scalability
- Team Leadership: Lead data architecture initiatives and mentor team members on best practices and fostering a data-driven culture
- Data Collection and Analysis: Oversee the collection organization and in-depth analysis of marketing data from various sources, utilizing SQL to draw actionable conclusions
- Conclusion Drawing: Utilize strong SQL skills to transform complex data sets into actionable conclusions, providing recommendations for optimizing marketing strategies and campaigns
- Market Research: Conduct in-dept marketing research in the pet industry, identifying trends, competitive landscapes, and opportunities, and translate findings into actionable insights for marketing strategies
- KPI Development: Define and monitor key performance indicators (KPIs) specific to the pet industry, measuring marketing effectiveness and ensuring alignment with business objectives
- Data Visualization: Create clear and compelling data visualizations and dashboards to communicate insight effectively to stakeholders at all levels of the organization.
- Cross-functional Collaboration: Collaborate with marketing, sales, product development, and other departments to ensure marketing strategies align with broader business objectives in the pet industry
- Stay current: Stay updated with industry trends, emerging analytic tools, and best practices to continually enhance the analytics capabilities of the team
QUALIFICATIONS
- Bachelor's degree in Marketing, Business, Statistics, Data Science, or a related field (a Master's degree is a plus)
- Minimum of 5-6 years of proven experience in marketing analytics, data analysis, or a related role, with a strong track record of deriving actionable insights from data using SQL, preferably within the pet industry
- Exceptional SQL skills with the ability to write complex queries and manipulate data for analysis
- Proficiency in data analytics tools such as Python, R, or data visualization tools
- Strong understanding of digital marketing channels, including SEO, SEM, social media, and email marketing, with a focus on the pet products market
- Experience in data architecture, database design, and data modeling is required
- Excellent leadership skills and the ability to mentor team members
- Excellent communication and presentation skills with the ability to convey complex data insights in a clear and actionable manner
- Strategic thinking, problem-solving ability, and a results-oriented mindset
WORK LOCATION
It is highly desired for this position to be located at our corporate headquarters in Austin, TX, requiring you to live close to the office for meetings, etc. Our organization follows a hybrid work structure where employees who work out of our corporate office can work remotely 3 days per week and are required to be in the office 2 days per week (Tuesday, Thursday). Relocation assistance will be provided, if necessary.
THE COMPANY
In 2018, Ben and Camille Arneberg founded Pet Honesty to give pet owners a safe, trustworthy, and natural alternative to caring for their dog's health and well-being. After watching their own family pets suffer the consequences of toxic conventional dog treats and struggle with health issues like allergies, itchy skin, joint pain, and indigestion, Ben and Camille realized pet parents could be doing more to help their pets live a healthy and pain-free life.
Pet Honesty's all-natural, functional pet products are vet-recommended and formulated to help address common ailments affecting pets, while providing a healthy alternative to both harsh pharmaceutical medications and toxic conventional dog treats that further contribute to health issues. Pet Honesty's vision is to become the most trusted pet health company that empowers pet owners to give their pets healthier and higher quality lives.
Pet Honesty is on a mission to elevate pet vitality for more joyful moments together. Pet Honesty is a rapidly growing trusted leader in premium pet health products and a portfolio company of Vestar Capital Partners. Founded in 2018 and headquartered in Austin, TX, the company provides a natural and noticeable boost to pet health through natural, science-backed products that demonstrate the effectiveness pet parents can truly see.
Pet Honesty's products are formulated to help address a plethora of common pet ailments, including immobility, digestive issues, and allergies. The company's world-class customer service provides personalized guidance and education to elevate pet vitality for more joyful, healthy years for pets and pet parents. Pet Honesty was born in eCommerce and launched in Petco in August of 2022 with plans to enter several other retailers in 2023. We are just getting started!
QUICK LINKS
COMPENSATION AND BENEFITS
- Comprehensive health benefits (medical, dental, vision, and life). All employee-only health premiums are company-paid
- Health Savings Account and Flexible Spending Account Programs
- Competitive salary + participation in the company's annual incentive bonus program
- 401k plan with company match
- Flexible Paid Time Off
- Health Advocate - Get expert help with network care, billing, coverage, and claim issues. Available 24/7 at no cost.
- Employee Assistance Program - Get confidential assistance through the EAP for personal, family, and work-related issues
- Marketplace discount program
- Free supplements for your pets
- Pet friendly Office at HQ
- Free lunches when in the office
- Pet Insurance - The Company pays the full cost of premiums for annual wellness care for up to (2) pets
- Casual atmosphere and great people to work with
- Cell phone reimbursement
EEO STATEMENT
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.