As a Creative Director with 10-12 years of experience, you will play a pivotal role in shaping the creative vision and brand identity of Pet Honesty. You will lead a dynamic team of creative professionals and work collaboratively with cross-functional teams to drive brand growth, engage consumers, and elevate the overall creative output of the organization.
RESPONSIBILITIES
- Creative Leadership: Provide visionary leadership to the creative team, fostering a culture of innovation and excellence. Inspire, mentor, and manage a team of digital-led designers, content creators, copywriters, and other creatives to achieve exceptional results
- Brand Strategy: Develop and refine the brand's creative strategy positioned towards lifestyle, ensuring alignment with the company's objectives and market trends. Continuously evolve the brand identity to stay relevant and resonate with the target audience
- Omnichannel Campaigns: Conceptualize and oversee the development of integrated marketing campaigns across various channels, including digital, print, social media, events , and in-store displays. Ensure consistency in messaging and design across all touchpoints
- Content Creation: Drive the creation of compelling visual and written content that tells the brand's story and engages consumers. This includes advertising materials, product packaging, website and Amazon A+ content, and social media assets
- Cross-Functional Collaboration: Collaborate closely with marketing, product development, and sales teams to ensure creative assets support business goals and meet consumer needs. Foster effective communication and collaboration across departments
- Budget Management: Manage the creative department's budget effectively, allocating resources efficiently to maximize the insights to inform creative strategies and maintain a competitive edge
- Market Research: Stay up-to-date with industry trends, consumer preferences, and competitor activities. Use market insights to inform creative strategies and maintain a competitive edge
- Quality Assurance: Maintain high standards of quality control and ensure that all creative materials meet brand guidelines and regulatory requirements
- Performance Measurement: Establish KPIs and metrics to assess the impact and effectiveness of creative campaigns. Use data-driven insights to refind creative strategies
QUALIFICATIONS
- Bachelor's degree in a related field; advanced degree or certification in design, marketing, or a related discipline is a plus
- A minimum of 10 years of experience in creative roles, with at least 4 years in a leadership or managerial position
- Proven track record of successfully leading creative teams and delivering impactful creative campaigns in the consumer goods industry
- In-depth knowledge of design principles, marketing strategies, and the latest creative technologies and tools
- Exceptional creative thinking, problem-solving skills, and the ability to adapt to evolving market trends
- Strong project management skills with the ability to prioritize and manage multiple projects simultaneously
- Excellent communication and presentation skills with the ability to articulate and advocate for creative concepts and strategies
- Proficiency in industry-standard design software and digital marketing platforms
- A passion for consumer goods and a deep understanding of consumer behavior
WORK LOCATION
It is highly desired for this position to be located at our corporate headquarters in Austin, TX requiring you to live close to the office for meetings, etc. Our organization follows a hybrid work structure where employees who work out of our corporate office can work remotely 3 days per week and are required to be in the office 2 days per week (Tuesday, Thursday). Consideration will be given to qualified candidates who are only available for remote work. However, you may be required to travel to the corporate office periodically as your manager deems necessary.
THE COMPANY
In 2018, Ben and Camille Arneberg founded Pet Honesty to give pet owners a safe, trustworthy, and natural alternative to caring for their dog's health and well-being. After watching their own family pets suffer the consequences of toxic conventional dog treats and struggle with health issues like allergies, itchy skin, joint pain, and indigestion, Ben and Camille realized pet parents could be doing more to help their pets live a healthy and pain-free life.
Pet Honesty's all-natural, functional pet products are vet-recommended and formulated to help address common ailments affecting pets, while providing a healthy alternative to both harsh pharmaceutical medications and toxic conventional dog treats that further contribute to health issues. Pet Honesty's vision is to become the most trusted pet health company that empowers pet owners to give their pets healthier and higher quality lives.
Pet Honesty is on a mission to elevate pet vitality for more joyful moments together. Pet Honesty is a rapidly growing trusted leader in premium pet health products and a portfolio company of Vestar Capital Partners. Founded in 2018 and headquartered in Austin, TX, the company provides a natural and noticeable boost to pet health through natural, science-backed products that demonstrate the effectiveness pet parents can truly see.
Pet Honesty's products are formulated to help address a plethora of common pet ailments, including immobility, digestive issues, and allergies. The company's world-class customer service provides personalized guidance and education to elevate pet vitality for more joyful, healthy years for pets and pet parents. Pet Honesty was born in eCommerce and launched in Petco in August of 2022 with plans to enter several other retailers in 2023. We are just getting started!
QUICK LINKS
COMPENSATION AND BENEFITS
- Comprehensive health benefits (medical, dental, vision, and life). All employee-only health premiums are company-paid
- Health Savings Account and Flexible Spending Account Programs
- Competitive salary + participation in the company's annual incentive bonus program
- 401k plan with company match
- Flexible Paid Time Off
- Health Advocate - Get expert help with network care, billing, coverage, and claim issues. Available 24/7 at no cost.
- Employee Assistance Program - Get confidential assistance through the EAP for personal, family, and work-related issues
- Marketplace discount program
- Free supplements for your pets
- Pet friendly Office at HQ
- Free lunches when in the office
- Pet Insurance - The Company pays the full cost of premiums for annual wellness care for up to (2) pets
- Casual atmosphere and great people to work with
- Cell phone reimbursement
EEO STATEMENT
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.