Paid Search Specialist/Manager

As the Paid Search Specialist or Manager with expertise in Amazon Ads at Pet Honesty, you will play a pivotal role in expanding our online presence, increasing brand visibility, and driving revenue growth within the pet supplement market. Your deep understanding of search marketing strategies and hands-on experience with Amazon Ads will be key to enhancing our digital footprint and reaching pet owners seeking premium, natural wellness solutions.

Specialist Level requires 3-5 years of experience

Manager Level requires 5-8 years of experience

RESPONSIBILITIES

This role will be the hands-on channel owner for Amazon, as well as some smaller third-party sites
Develop and execute Amazon Ads (Amazon sponsored products, sponsored brands, and DSP) campaigns tailored to promoting Pet Honesty's range of pet supplements, including keyword research, ad copy creation, targeting, and bidding strategies
Monitor, analyze, and optimize campaign performance metrics, such as impressions, clicks, conversions, click-through rates (CTR) and return on ad spend (ROAS) to drive continuous improvement
Implement A/B testing strategies to refine ad creatives, landing pages, and targeting methods for optimal campaign outcomes
Stay abreast of industry trends, algorithm changes, and best practices within the pet supplement and search marketing space to ensure Pet Honesty's campaigns remain competitive and effective
Collaborate closely with cross-functional teams, including design, content, and analytics, to align marketing efforts and drive unified strategies
Provide regular performance reports and actionable insights to the marketing team and key stakeholders, highlighting trends, opportunities, and challenges
Conduct thorough competitive analysis to identify market gaps and opportunities, adjusting strategies accordingly to maintain a leading edge
Effectively manage campaign budgets, ensuring campaigns are on track to achieve objectives while adhering to target cost-per-acquisition (CPA) and return on investment (ROI) goals
Leverage analytics tools and platforms to extract data-driven insights, enabling well-informed decisions and optimizations
Participate in collaborative brainstorming sessions and contribute innovative ideas to elevate Pet Honesty's overall marketing initiatives

EXPERIENCE REQUIRED

Bachelor's degree in Marketing, Business, or a related field. Advanced degrees or certifications (e.g., Amazon Advertising) are a plus
Years of hands-on experience managing Amazon Ads campaigns, preferably within the pet industry or related sectors
Proven track record of driving successful search marketing campaigns, with demonstrated achievements in improving key performance metrics
Proficiency in utilizing analytics tools (e.g. Amazon Advertising Console) to derive insights and optimize campaigns effectively
Experience using and implementing a bid management tool
Strong analytical mindset with the ability to interpret data, identify trends, and formulate actionable strategies
Exceptional written and verbal communication skills, enabling clear and concise conveyance of complex concepts
Meticulous attention to detail and organizational skills, adept at managing multiple campaigns and tasks concurrently
Collaborative team player capable of thriving in a fast-paced, results-driven environment
Creative problem-solver passionate about pet wellness and eager to contribute fresh ideas
Proficiency in Microsoft Office Suite (Excel, PowerPoint) and experience with data visualization tools

WORK LOCATION

It is highly desired for this position to be located at our corporate headquarters in Austin, TX requiring you to live close to the office for meetings, etc. Our organization follows a hybrid work structure where employees who work out of our corporate office can work remotely 3 days per week and are required to be in the office 2 days per week (Tuesday, Thursday). Consideration will be given to qualified candidates who are only available for remote work. Relocation assistance will be provided, if necessary.

THE COMPANY

In 2018, Ben and Camille Arneberg founded Pet Honesty to give pet owners a safe, trustworthy, and natural alternative to caring for their dog's health and well-being. After watching their own family pets suffer the consequences of toxic conventional dog treats and struggle with health issues like allergies, itchy skin, joint pain, and indigestion, Ben and Camille realized pet parents could be doing more to help their pets live a healthy and pain-free life.

Pet Honesty's all-natural, functional pet products are vet-recommended and formulated to help address common ailments affecting pets, while providing a healthy alternative to both harsh pharmaceutical medications and toxic conventional dog treats that further contribute to health issues. Pet Honesty's vision is to become the most trusted pet health company that empowers pet owners to give their pets healthier and higher quality lives.

Pet Honesty is on a mission to elevate pet vitality for more joyful moments together. Pet Honesty is a rapidly growing trusted leader in premium pet health products and a portfolio company of Vestar Capital Partners. Founded in 2018 and headquartered in Austin, TX, the company provides a natural and noticeable boost to pet health through natural, science-backed products that demonstrate the effectiveness pet parents can truly see.

Pet Honesty's products are formulated to help address a plethora of common pet ailments, including immobility, digestive issues, and allergies. The company's world-class customer service provides personalized guidance and education to elevate pet vitality for more joyful, healthy years for pets and pet parents. Pet Honesty was born in eCommerce and launched in Petco in August of 2022 with plans to enter several other retailers in 2023. We are just getting started!

QUICK LINKS

COMPENSATION AND BENEFITS

Comprehensive health benefits (medical, dental, vision, and life). All employee-only health premiums are company-paid
Health Savings Account and Flexible Spending Account Programs
Competitive salary + participation in the company's annual incentive bonus program
401k plan with company match
Flexible Paid Time Off
Health Advocate - Get expert help with network care, billing, coverage, and claim issues. Available 24/7 at no cost.
Employee Assistance Program - Get confidential assistance through the EAP for personal, family, and work-related issues
Marketplace discount program
Free supplements for your pets
Pet friendly Office at HQ
Free lunches when in the office
Pet Insurance - The Company pays the full cost of premiums for annual wellness care for up to (2) pets
Casual atmosphere and great people to work with
Cell phone reimbursement

EEO STATEMENT

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.