TakeLessons (www.takelessons.com) is a purpose-driven lifestyle and education company, driven by honesty, authenticity, storytelling and unparalleled customer experiences. We create a more connected and inspired world by transforming the way people learn, connect and grow. Ultimately, we help people live more meaningful lives.


TakeLessons is the leading learning platform in the world where people can learn and practice with others via live, human interaction. We believe that real, human interaction and connection are fundamental fuel for learning. The community can learn from private instructors in person or online, and they can learn through our livestream app experience.

 

We’re seeking a Social Engagement & Content Manager

We’re in search of a lifestyle digital storyteller to help elevate and execute the TakeLessons content strategy across all owned channels (facebook, instagram, YouTube, brand website.). An ideal candidate will have a passion for exploring the latest trends in education, wellness, healthy living, technology & travel. Genuine enthusiasm, a love of digital and a willingness to learn are crucial.

 

This position is essentially: one part social media community manager, one part brand personality (in short videos, Instagram stories, live-streams, etc.), and one part editorial writer. As needed, this position will also assist with public relations, influencer campaigns, events and partnerships. The Social Engagement & Content Manager will report to the Senior Director of Marketing and can be based anywhere in the U.S. with preference given to candidates in the San Diego metro area.


Requirements:

  • A passion for our mission and vision

  • Experience working with a lifestyle brand - we are looking for someone who can help us create a lifestyle brand for TakeLessons - one that is not solely about the product we deliver but about the types of lives we inspire.

  • Undergraduate degree in Business, Marketing, Public Relations, English or other related field

  • 4 - 7 years’ experience in digital marketing, social media, editorial, or public relations

  • Solid, polished writing skills

  • A desire to learn and keep current on social media and digital trends

  • Basic design, photography skills using both app-based and desktop-based tools. Video skills a big bonus

  • Agency, media or publishing experience is highly desirable

  • Portfolio of fresh and original work


 Responsibilities:

  • Create Social Strategy: Develop and Manage Social Media strategy across social networking platforms including Facebook, Instagram and YouTube

  • Nurture & Engage Customers: Retain and excite current customers through innovative social media & web content (e.g., partnerships, contests, live chats etc.)

  • Listen: Develop a social listening initiative to regularly engage with the community

  • Grow Fans: Develop social campaigns that create buzz worthy excitement that aid in the growth of the TakeLessons brand social channels as well as across the website

  • Engage Influencers: Engage the influencer community & reviews to leverage influencers of target demographic

  • Support: Liaise with our Client Services team to ensure timely responses community members questions, concerns or praise are occurring in real time social channels

  • Tech Savvy: Maintain up to date, cutting edge knowledge resources on all new and developing social media strategies and tools

  • Manage Calendar: In conjunction with the TakeLessons Press, Partnerships & Marketing initiatives, maintain social media & content calendar that incorporates all outgoing messaging for content channels

  • Founder Profile Integration: Work with our Founder to incorporate their personal social media channels into the overall TakeLessons social media success strategy


Success factors:

  • Passion

  • Creativity

  • Positive “can-do” attitude

  • Big-picture vision

  • Entrepreneurial spirit

  • Love of technology. (We live on Slack.)

  • Attention to detail

  • Collaborative spirit

  • Confidence

  • Organization