Paid Media Specialist

Full Time, 40 hours/week

Remote-Must be located within the United States 

US work authorization (Required)

 

Qualia Life Sciences is at the forefront of creating groundbreaking supplements that push the boundaries of human health and cognition. Founded in 2015 (formerly Neurohacker Collective), we combine principles of naturopathy with complex systems science to develop scientifically formulated products that address brain health, aging, sleep, and energy. Our mission is to empower individuals to achieve their best selves through innovation, rigorous science, and a commitment to improving well-being.

We seek a talented and driven Paid Media Specialist to join our growing marketing team. This role will play a pivotal part in developing, executing, and optimizing digital advertising strategies across various platforms. As we expand our digital presence and product offerings, this position will focus on leveraging advanced analytics tools, implementing A/B testing, and driving creative strategies to maximize campaign performance.

 

Key Responsibilities:

  • Develop, implement, and optimize paid media campaigns across multiple digital channels (e.g., Google Ads, Meta Ads, DRTV, Amazon PPC, and Display networks) to achieve growth objectives.

  • Manage advertising budgets effectively to maximize ROI and allocate resources across channels based on performance data.

  • Conduct thorough keyword research and audience-targeting strategies to ensure high-performing campaigns.

  • Collaborate with the creative team to develop and optimize high-performance ads, including headlines, body copy, images, and calls-to-action, that resonate with our health-conscious audience.

  • Design and implement comprehensive A/B and multivariate testing strategies for ads, landing pages, and other marketing assets.

  • Analyze test results and provide actionable insights to improve campaign performance, reporting key findings to stakeholders.

  • Implement and analyze multi-touch attribution models to better understand the customer journey and inform budget allocation.

  • Utilize advanced analytics tools (e.g., Adobe Analytics, Google Analytics 360) to gain deep insights into campaign performance, user behavior, and customer segments.

  • Develop and maintain cross-channel reporting dashboards to provide a holistic view of marketing performance and ROI.

  • Conduct in-depth analysis of customer lifetime value, acquisition costs, and competitive positioning to refine targeting and bidding strategies.

  • Stay up-to-date with digital advertising trends, particularly in the health and wellness sector, and conduct competitive analysis regularly.

  • Collaborate with cross-functional teams to align paid media strategies with overall marketing goals and product launches.

Qualifications:

  • Bachelor's degree in Marketing, Digital Media, or a related field.

  • 5+ years of experience in paid media management, preferably in the health, wellness, or supplement sector.

  • Proven track record of running successful paid media campaigns across various platforms (Google Ads, Meta Ads Manager, etc.).

  • Certifications in Google Ads and Meta Blueprint or willingness to obtain them.

  • Proficiency in advanced analytics tools (e.g., Adobe Analytics) and data visual tools (e.g., Tableau, Power BI, Google Data Studio). 

  • Strong analytical skills, including experience with multi-touch attribution models and interpreting complex data sets for campaign optimization.

  • Experience designing and implementing A/B and multivariate tests, with a solid understanding of statistical significance and data interpretation.

  • Advanced Excel skills (e.g., pivot tables, VLOOKUPs, macros); familiarity with SQL and APIs for data querying and automated reporting is a plus.

  • Familiarity with machine learning concepts and their application in marketing analytics, such as predictive modeling, automated optimization, or AI-driven campaign strategies.

  • Creative mindset with the ability to develop and test compelling ad variations.

  • Strong communication and presentation skills, with the ability to convey insights effectively to stakeholders.

  • Project management experience with a focus on attention to detail and meeting deadlines.

  • Passion for health, wellness, and natural supplements

  • Understanding FDA and FTC regulations regarding supplement advertising is a plus

 

What We Offer
Here’s what you can look forward to as part of the team at Qualia Life Sciences:

  • Competitive Compensation: A salary that reflects your experience and contributions, along with performance-based bonuses and profit-sharing opportunities, including a quarterly bonus plan.

  • Comprehensive Benefits: High-quality Medical, Dental, Vision, Flexible Spending Accounts (FSAs), Life, AD&D, and Short- and Long-Term Disability insurance.

  • Retirement Savings: 401(k) with company contributions to help you plan for your future.

  • Wellness Focus: Access to our premium supplements, wellness stipends, and generous discounts for friends and family, along with free products for team members.

  • Flexible Work Arrangements: Embrace work-life balance with a primarily remote work environment and a collaborative, growth-oriented culture.

  • Professional Development: Opportunities to grow your skills and advance your career with professional development programs and internal growth opportunities.

  • Team Perks: A supportive team atmosphere, regular engagement opportunities, and a shared mission to make a difference in health and wellness.

Opportunity:

  • To help develop a life-changing, category-defining life sciences company.

  • To work with a team of cutting-edge thought leaders, scientists, entrepreneurs, industry experts, activists, and visionaries - and an extended team of global influencers.

  • To learn a tremendous amount (about neuroscience, medicine, psychology, philosophy, evolution, business, leadership, communication, etc.) and be stretched and supported to grow personally and professionally.

  • To be supported in optimizing your cognitive capabilities and psychological development with the best resources available anywhere.

  • To apply your full talents and heart to a project worthy of dedication.

  • To have your work, study, play, and contribution all be the same thing.

 

Key Culture Elements:

  • A category-defining company focused on optimizing human well-being and capability globally.

  • Advancing the cutting edge of consciousness studies, positive psychology, and neuroscience.

  • Excited by the therapeutic potential of entheogens and empathogens while valuing sobriety and clear-mindedness.

  • Philosophically aligned with ethical, intentional, human optimization.

  • Extremely open-minded cultural values. 

  • Focused on redesigning civilization to create sustainable abundance for all - rather than focusing on winning at this version of it.

  • Partnered with many leading academic and scientific institutions with world-class partners.

 

The base salary range for this position is $80,000 to $100,000 per year.  The exact compensation will depend on the candidate's location, experience, skills, and other relevant factors and may vary from the posted range.

 

How to Apply:

We want to hear from you if you're passionate about digital marketing and advanced analytics and share our commitment to improving lives through natural health solutions! 

 

Please submit a brief cover letter with your resume explaining why you’re excited about this role, and include any relevant portfolio or campaign examples, including A/B testing case studies and demonstrations of your experience with multi-touch attribution and advanced analytics tools.  We encourage a sincere, personal reflection rather than a polished, AI-assisted response—your unique perspective and enthusiasm will help us understand how you envision contributing to our mission.

 

Qualia Life Sciences is an equal opportunity employer and does not discriminate against otherwise qualified applicants on the basis of race, color, religion, national origin, ancestry, sex, age, mental or physical disability, pregnancy, sexual orientation, gender orientation, or expression, marital status or veteran status, or any other legally protected characteristic under applicable federal or state law. Applicants must be currently authorized to work in the United States on a full-time basis.

 

Our mission is to create products and education for radical human optimization, empowering people to realize their full potential.

 

qualialife.com

 

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