RESPONSIBILITIES

• Lead the creation, optimization, and growth of marketing campaigns on pay-per-click/search platforms such as Google, Bing, Amazon, and Walmart to maximize CPC, CPA, CTR, Search IS, etc. within monthly budgets for both prospecting and retargeting campaigns 

• Deliver strategic recommendations and execute campaigns for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search

• Provide key insights to our cross-functional teams to inform future creative, copy, and content

• Construct media plans which overview the entire process of a campaign from start to finish including budgeting, design, implementation, and post-production analysis

• Aggressively scale campaigns using proper analysis and optimization techniques

• Manage day-to-day performance across all campaigns including hands-on management of paid search campaigns including budget and bidding decisions, ad copy creation, and keyword portfolio maintenance

• Manage a campaign and testing calendar that can be shared across internal teams to gain alignment across all paid efforts

• Perform Multivariate testing between distinct types of content, placements, bidding goals, and audiences

• Analyze ongoing campaigns and large volumes of data to assess what aspects were most effective, which were detrimental, and use programmatic approaches to reintegrate the most useful aspects into future campaigns

• Create custom dimensions, goals, reports, and measurements in Google Analytics to improve marketing performance for campaigns

• Complete ongoing audit and reporting of competitive media tactics spend, analyze daily campaign performance reports to inform ongoing optimizations and testing recommendations 

• Troubleshoot data tracking and pixel management issues

• Leverage content with partners in SEO-optimized structure to create quality linking

• Ensure that online content created by Neurohacker will get a high ranking from search engines

• Utilize advanced link building initiatives to ensure Neurohacker content ranks at the top of Google search results

• Create ongoing On-page SEO analysis and recommendations reports

• Collaborate with the marketing team at large to integrate performance marketing efforts with a broader marketing plan

• Monitor search trends, best practices, and new opportunities and share the latest industry news, media strategies, platforms, tactics and apply it to projects 

QUALIFICATIONS

• Bachelor’s degree in Marketing, Communications, or a similar field preferred

• 2+ years of SEM experience in the consumer space managing at least $20k in ad spend per month

• Google Analytics: 2 years (Required)

• Google AdWords: 2 years (Required)

• Bing Ads: 2 years (Required)

• Amazon Sponsored Ads: 2 years (Required)

• Walmart Sponsored Ads: 1 year (Required)

• SEO link building: 2 years (Required)

• 2-3 years in a similar role with comparable goals and responsibilities (health/wellness and/or supplement background, preferred) 

• Highly proficient (certifications preferred) in Google Analytics and Google Tag Manager 

• History of juggling multiple campaigns within different stages of the digital media lifecycle 

• Ability to create and analyze A/B and multivariate experiments via tools such as Optimizely

• Demonstrable experience managing marketing campaigns across desktop, tablet, and mobile platforms

• Highly creative in identifying consumer behavior and devising campaigns that engage, inform, motivate, and convert

• Experience with website analytics tools (e.g. Google Analytics, WebTrends)

• Strong analytical skills and data-driven thinking

• Up-to-date with the latest trends and best practices in email and mobile marketing and measurement

• Willingness to learn and constantly expand knowledge and skillset

• Highly creative with experience in identifying target audiences and devising email campaigns that engage, inform and motivate

• Excellent Excel Skills

• Excellent written and verbal communication skills

• Ability to work independently

   

 MANAGEMENT

• Reports to Vice President, Marketing. 

• Collaborates closely with the marketing team and Vice President, Marketing.

• This position does not have any direct reports.

OPPORTUNITY

• To help develop a life-changing, category-defining life sciences company.

• To work with a team of cutting-edge thought leaders, scientists, entrepreneurs, industry experts, activists, and visionaries - and an extended team of global influencers.

• To learn a tremendous amount (about neuroscience, medicine, psychology, philosophy, evolution, business, leadership, communication, etc.) and be stretched and supported to grow personally and professionally.

• To be supported in optimizing your own cognitive capabilities and psychological development with the best resources currently available anywhere.

• To apply your full talents and heart to a project worthy of dedication.

• To have your work, study, play, and contribution all be the same thing.
  
  

KEY CULTURE ELEMENTS

• Category-defining company focused on optimizing human wellbeing and capability globally.

• Advancing the cutting edge of consciousness studies, positive psychology, and neuroscience.

• Excited by the therapeutic potential of entheogens and empathogens, while generally valuing sobriety and clear-mindedness.

• Philosophically aligned with ethical, intentional, human optimization.

• Would be comfortable with a work trip to Burning Man while being happy to dress and act professionally as circumstances dictate.

• Extremely progressive cultural values, regarding politics, economics, the environment, religion and spirituality, relationships and sexuality, and pretty much everything.

• Focused on redesigning civilization to create sustainable abundance for all - rather than focusing on winning at this version of it.

• Transparent honest workplace, real friendships between team members, no corporate facades, no elephants to avoid - while being able to hold appropriate confidentialities and act with discernment and discreteness where relevant.

• Startup phase company with a seasoned executive team and clear plans for rapid growth to a game-changing global company.

• Partnered with many leading academic and scientific institutions with world-class partners.

  
  

  
  

Our mission is to create products and education for radical human optimization – 

to empower people to realize their full potential.

neurohacker.com

Neurohacker Collective is an equal opportunity employer and does not discriminate against otherwise qualified applicants on the basis of race, color, religion, national origin, ancestry, sex, age, mental or physical disability, pregnancy, sexual orientation, gender orientation or expression, marital status or veteran status, or any other legally protected characteristic under applicable federal or state law. Applicants must be currently authorized to work in the United States on a full-time basis.