VICE PRESIDENT, PRODUCT STRATEGY
OVERVIEW
Neurohacker Collective (“NHC”) is focused on advancing human quality of life and performance. With roots in the biohacking and citizen science movements, NHC employs a complex systems science approach to product development and formulation. Within a short timeframe, NHC has developed and launched a range of innovative, premium nutritional supplements in the nootropics, cognition, longevity and sleep categories. As a result, NHC has built a well-respected brand and a loyal following of passionate customers and well-known influencers. We are proactive, collaborative, self-motivated learners, committed, bold and tenacious. We are dedicated to making this world a healthier place.
The VP, Product Strategy will be responsible for research and analysis of the product landscape within NHC’s current categories and adjacent categories. He/she will recommend a long-term product roadmap for the company, including entries into adjacent product categories and new product formats, such as functional foods. He/she will recommend product-centric approaches to increase revenues that will allow the company to continue its rapid growth trajectory while supporting its brand promise of leading-edge innovation.
The person in this role will collaborate closely with the Chief Science Officer and Vice President of Marketing. He/she will be a member of NHC’s Executive Team.
The VP, Product Strategy will spearhead shaping the product strategy as part of the executive team and will share accountability for achievement of NHC’s strategic and financial commitments. He/she will be directly accountable for ensuring that the product portfolio supports the strategic growth commitments of the business and aligns with NHC’s mission.
RESPONSIBILITIES
Employ a collaborative and data-driven approach to recommend a long-term product roadmap.
Conduct research and analysis of NHC’s current product market segments to identify adjacencies with potential to increase revenues.
Conduct landscape analysis of the product environment that NHC’s products occupy to identify new product opportunities or repositioning opportunities.
Analyze current products to guide investment decisions and identify approaches to improve performance.
Conduct research on and assess the competitive landscape in current and potential new product market segments.
Stay abreast of emerging trends in NHC’s market segments.
Foster a climate of innovation with respect to NHC’s products and product roadmap.
Conduct research on existing and potential new audiences to determine needs, preferences and desired product features.
Recommend product-centric approaches to increase NHC’s revenues.
Recommend positioning, features and functions of future products.
Recommend pricing strategy for NHC’s range of products.
Recommend product strategy for NHC’s target markets and distribution channels.
Determine if repositioning of existing products could serve to augment revenues.
Evaluate NHC’s product strategy in selected international markets.
Strike a deliberate balance between optimizing for speed and certainty against investing in risky, high-potential projects.
SUCCESS CRITERIA
Performance will be evaluated based on individual goals and company financial metrics such as revenues and profit contribution relative to targets.
QUALIFICATIONS
Deep interest in optimization of human performance and quality of life.
10-15 years of experience of product management or product marketing in the consumer products (FMCG) industry.
At least 2 years of experience in the nutritional supplements industry.
At least 2 years of experience in the food and beverage industry, ideally with functional foods.
Experience working across the product lifecycle, including marketing, competitor and customer analysis, pricing and product positioning, and product development.
Experience related to wholesale, retail and direct-to-consumer distribution is preferred.
Experience in the design, execution and analysis of consumer, competitor and product portfolio research.
A track record of increasing revenues through product-centric strategies.
A successful record of employing a data-driven approach to problem-solving and assessing opportunities.
Ability to thrive in a fast-paced and ambiguous environment.
Evidence of success in fostering creative solutions with demonstrated results.
A demonstrated ability to work effectively in a team context with strong listening and collaboration skills.
Must possess strong organizational, consultation and analytical skills.
Exemplary communication and influencing skills are essential.
Advanced or professional degree desirable (e.g., PhD, MD, MBA).
MANAGEMENT
Reports to COO.
A member of the Executive Team.
Collaborates closely with the Chief Science Officer and Vice President of Marketing.
This position currently does not have any direct reports.
OPPORTUNITY
To help develop a life-changing, category-defining life sciences company.
To work with a team of cutting-edge thought leaders, scientists, entrepreneurs, industry experts, activists and visionaries - and an extended team of global influencers.
To learn a tremendous amount (about neuroscience, medicine, psychology, philosophy, evolution, business, leadership, communication, etc.) and be stretched and supported to grow personally and professionally.
To be supported in optimizing your own cognitive capabilities and psychological development with the best resources currently available anywhere.
To apply your full talents and heart to a project worthy of dedication.
To have your work, study, play, and contribution all be the same thing.
KEY CULTURE ELEMENTS
Category defining company focused on optimizing human wellbeing and capability globally.
Advancing the cutting edge of consciousness studies, positive psychology, and neuroscience.
Excited by the therapeutic potential of entheogens and empathogens, while generally valuing sobriety and clear mindedness.
Philosophically aligned with ethical, intentional, human optimization.
Would be comfortable with a work trip to Burning Man while being happy to dress and act professionally as circumstances dictate.
Extremely progressive cultural values, regarding politics, economics, the environment, religion and spirituality, relationships and sexuality, and pretty much everything.
Focused on redesigning civilization to create sustainable abundance for all - rather than focusing on winning at this version of it.
Transparent honest workplace, real friendships between team members, no corporate facades, no elephants to avoid - while being able to hold appropriate confidentialities and act with discernment and discreteness where relevant.
Startup phase company with a seasoned executive team and clear plans for rapid growth to a game-changing global company.
Partnered with many leading academic and scientific institutions with world-class partners.
Our mission is to create products and education for radical human optimization –
to empower people to realize their full potential.
neurohacker.com
Neurohacker Collective is an equal opportunity employer and does not discriminate against otherwise qualified applicants on the basis of race, color, religion, national origin, ancestry, sex, age, mental or physical disability, pregnancy, sexual orientation, gender orientation or expression, marital status or veteran status, or any other legally protected characteristic under applicable federal or state law.