Director of Annual Giving

About GLAAD

As the world’s largest LGBTQ media advocacy organization, GLAAD is at the forefront of accelerating acceptance to ensure fair, accurate, and inclusive representation that leads to cultural change. For 40 years, GLAAD has been a dynamic media force rewriting the script for LGBTQ acceptance. Our work tackles tough issues that shape the narrative and provoke dialogue that leads to cultural change.

The work of GLAAD is a campaign-style work environment that operates on a breaking news cycle; there is always a high level of energy and rapid activity for everyone in the organization; preparing for the next events/campaigns to accomplish our important media advocacy work, challenging anti-LBGTQ activism, and changing hearts and minds about our need for full equality. Staff members are expected to consciously and continuously promote the mission, values, programs, and impact of the organization when presented with opportunities for participating in membership development and reaching out to personal connections on behalf of GLAAD.

GLAAD operates with support from foundations, corporations, and individuals from every corner of the United States. Our highly skilled team of more than 60 staff works out of our Headquarters in New York, Los Angeles, and remotely.

The Opportunity

The Director of Annual Giving is responsible for the strategic development and execution of GLAAD’s comprehensive annual giving program. This program spans the entire donor pipeline of gifts below $1,500, and encompasses all direct response fundraising, membership, integrated advertising and marketing campaigns, advocacy engagement, and celebrity-driven giving opportunities. The Director will employ sophisticated data-driven strategies to significantly increase the organization's individual donor base, drive net income growth, and cultivate long-term donor loyalty. They will report to the Vice President of Individual Giving and must be located in the New York Metropolitan area.

This role is critical to GLAAD’s overall revenue goals and requires strong collaboration across Development, Communications, and GLAAD Media Institute teams.

Responsibilities

Meet or exceed Annual Giving revenue goals through direct marketing, digital fundraising, membership initiatives, advocacy appeals, and integrated marketing campaigns
Develop, implement, and manage a multi-channel annual giving strategy that integrates direct mail, digital, email, social media, and celebrity-driven engagement opportunities to maximize acquisition, retention, and donor upgrades
Develop a detailed calendar of direct marketing and stewardship activities, and monitor the calendar with the Annual Giving Manager for status and completion of tasks
Manage the Annual Giving budget, including tracking of quarterly and annual budget compliance, consistently looking for creative ways to increase net revenue
Serve as primary liaison to GLAAD’s external fundraising marketing agency
Provide support to the Development, Communications, and GLAAD Media Institute teams by organizing and implementing email and social media content relevant to the membership audience
Manage the development of campaign materials, including direct mail and digital communications, overseeing vendor relationships and budget compliance
Develop and maintain constituent segmentation
Track direct mail, digital and other campaign performance broken down by segment, indicating response rates, gift levels, cost per piece, and net revenue
Produce regular reports analyzing membership trends and results
Provide direct supervision and mentorship of the Annual Giving Manager
Complete other duties as assigned

Qualifications

Minimum of five (5) years of experience managing broad-based direct and integrated marketing campaigns
Demonstrated success at meeting or exceeding clearly defined revenue goals
Database management, preferably in a direct marketing environment using Salesforce and Engaging Networks or similar platforms
An undergraduate degree or equivalent experience is required
Excellent organizational skills, including attention to detail
Excellent written and oral communication skills
Creativity, energy, confidence and integrity
Initiative and independence, combined with the ability to work well as part of a team
Ability to manage several projects simultaneously and to succeed under pressure
Ability to be both engaging and professional when making presentations at events and meetings
Understanding of and/or interest in history and current issues concerning the representation of the gay, lesbian, bisexual and transgender communities in the media

GLAAD Is An Equal Opportunity Employer

GLAAD is committed to providing equal opportunity to all employees and applicants for employment without regard to race, religious creed, color, gender identity, gender expression, age, national origin, ancestry, citizenship status, physical or mental disability, medical condition, pregnancy, marital or veteran status, sexual orientation, height, and weight, or other personal characteristics as may be protected by applicable law.

Commitment to Diversity:

GLAAD was established with the premise that expanding diversity within the organization enhances the work experience and furthers the understanding of the entire mission that GLAAD is based upon. An atmosphere of civility and mutual respect towards difference is indispensable to the work process and enables the free interchange of ideas that is the basis of a successful organization. These differences may be cultural, ethnic, religious, intellectual, ideological, or political. Each of these qualities is integral to the identity we form as individuals, and all are essential to creating a vibrant workforce here at GLAAD composed of individuals with unique perspectives and backgrounds. GLAAD has committed itself to a workforce of inclusion, respect for difference, and fairness, and guarantees the same rights to all its employees to ensure the fullest degree of success within the organization.

GLAAD is also committed to providing equal opportunity to all employees and applicants for employment without regard to race, religious creed, color, gender identity, gender expression, age, national origin, ancestry, citizenship status, physical or mental disability, medical condition, pregnancy, marital or veteran status, sexual orientation, height, and weight, or other personal characteristics as may be protected by applicable law. We especially encourage members of historically underrepresented communities to apply, including LGBTQ people, women, people of color, and people with disabilities.

Compensation

A competitive salary commensurate with experience is $125,000 - 130,000. Benefits include 403(b) retirement plan participation; escalating vacation beginning with 19 days plus holidays; and organization-paid health benefits, including medical, dental, vision, healthcare, and dependent options; flex spending accounts; and life and long-term disability insurance.

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We are required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

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