Vice President of Marketing

 

The Company You’ll Join 

At Bidgely (which means "electricity" in Hindi), we work to accelerate a clean energy future by enabling energy companies and consumers to make data-driven, energy-related decisions.  We are a global company, with roots in Silicon Valley, California and Bangalore, India. Bidgely carries over seventeen energy patents, and brings a passion for AI to utilities serving over twenty-seven million customers worldwide! 

Bidgely is an AI-powered, cloud based SaaS solution provider that enables electric and gas utilities worldwide to personalize customer experiences, optimize grid and customer operations and accelerate their journey towards the clean energy future. Come disrupt the energy industry with us! Learn more about our journey here. 

 

The Position and the Team You’ll Work With

As Vice President, Marketing (Full stack marketer), you will be instrumental for scaling the company and the business with qualified top of funnel growth, the right positioning in the verticalized markets we play in, and expanding the addressable TAM by exploring new GTM opportunities in adjacent markets. Reporting to the Chief Revenue Officer (CRO) of the company, you will be responsible for accelerating our sales growth through an already developed well oiled Enterprise Marketing machine.

What You WIll Do

  • Bringing the full stack marketing experience to Bidgely with ROI / Performance Driven Marketing 

    • Demand Generation and Digital Strategy

    • Corporate Marketing 

    • Product Marketing 

    • PR and Marcom 

  • Demand Generation and Digital Strategy 

    • Define new strategies on demand generation, branding, thought leadership, and related metrics on how to create a measurable results driven marketing approach

    • Scale the demand generation strategy to accelerate qualified MQL’s (marketing qualified leads) to SQLs and increase engagement for website intelligence, funnel targeting and ROI

    • Utilize demand generation systems - Salesforce CRM, Marketo Marketing Automation System and Analytics, Attribution Models and Demand Generation Tools  

    • Execute the web marketing (SEO, SEM) strategy with the website refresh + direct marketing (e.g. targeting advertising - retargeting, re-marketing, email campaigns)

    • Work closely with content syndication channels to cast a wider net to drive Bidgely lead generation / demand generation 

  • Corporate Marketing 

    • Execute the corporate strategy on all fronts including events driven acquisition marketing, building corporate communications with high touch events & key trade shows, strategic engagements (WSJ, CNBC, Bloomberg, Bidgely Engage Annual Conference), and responsible for ground-up marketing activities for global sales efforts 

    • Develop and implement a cohesive marketing plan to increase brand awareness

    • Oversee and manage customer advisory councils / executive forums for building a strong panel of industry experts, influencers and executives to drive the vision and strategic direction on clean energy mandates and how it will become real to realize the net-zero carbon goals, robust grid management and operations, EV / electrification, decarbonized energy efficiency, customer experience and CSATs  

    • Work with Regulatory Affairs team to develop industry groups and marketing strategy to support their efforts

  • Product Marketing 

    • Overall content marketing strategy and how it connects the dots for the various solutions, use cases, themes, personas and channel of engagement 

    • Oversee and manage industry thought leadership efforts 

    • Produce and manage production of content for various marketing purposes on various channels (email campaigns, web site, webinars, etc.)

    • Working closely with the company’s Sales team; enabling them to meet their objectives by providing them with appropriate tools, materials and presentations

    • Oversee launch of new products into successful initial awareness

    • Undertake continuous analysis of competitive environment and customer trends

    • Manage blogs and social media presence

  • PR and Marcom 

    • Execute the PR and marcom strategy working with the established PR agency

    • Building a cohesive PR strategy on customer proof points / case studies, customer references, industry thought leadership, products and solutions 

    • Driving Media outreach with both the industry and business publications and technology journals and strategic media partners 

    • Influencing the key industry groups such as Forbes Technology and Communication Councils to build thought leadership

    • Engaging with strategic media partners such as CNBC, WSJ, Fortune and Bloomberg to build a strategic path with investors, VCs and private equity

    • Engaging with Key AI partners in energy and utility industry - EPRI, SEPA and Others to build the Bidgely influence, brand and customer awareness 

 

What You Will Bring

  • Minimum 10-15+ years’ experience in enterprise marketing as a full stack marketer, preferably at companies that have gone through a growth stage with revenue in tens of millions of dollars.

  • Bachelors or Masters degree; MBA preferred

  • Proven track record of success in senior marketing roles - preferably as head of marketing with experience executing an enterprise marketing machine beforehand 

  • Experience working with International sales teams

  • Experience with marketing automation (e.g., Marketo, Demandbase, Chorus, FCI, SalesLoft, Leandata)

  • Experience in producing or managing production of content for various marketing purposes on various channels (email, web site, webinars etc.)

  • Confident, driven and dynamic leader

  • Ability to work successfully with various teams to gain traction

  • Strong project management skills

  • Strong problem-solving ability, including metrics-driven thinking

  • Superior organizational skills with the ability to multitask and meet deadlines

  • Knowledge of energy industry is a plus

  • Excellent verbal and written communications skills

About You

  • Passionate about a clean energy future

  • Innovative - You challenge the status quo to drive impact

  • Results driven - Be dedicated to delivering stellar outcomes, and accept nothing less. Know your goals, chart your path, and execute with precision and passion.

  • Quality Focused: Quality is at the heart of everything you do.  You take great pride in your work and are a trusted resource.

 

Why You’ll Love Working at Bidgely 

Perks: 

  • We provide the tools you need to execute your role including home office setup

  • Opportunity to grow with a startup - we offer stock options!

  • Opportunity to work within a passionate team united by the goal of a clean energy future

  • Discounts on movie tickets, technology, and more!

  • Flexible working arrangements

Benefits:

  • Medical Insurance

  • Dental Insurance

  • Vision Insurance 

  • 401(k)

  • Paid Parental Leave

  • Professional development dollars

  • Wellness dollars

  • Access to wellness and training resources through InsightTimer  

  • Unlimited PTO (Please plan to take at least 3 weeks in a year)

  • Employee Assistance Program (EAP) with support for your whole family

Location

San Francisco Bay Area or Austin with 25% Travel

Equal Opportunity Statement

Bidgely is an equal opportunity employer. We respect and seek to empower the individuals who make up our workforce by supporting the diverse cultures, perspectives, skills, and experiences therein. Bidgely thrives on the benefits it brings to our employees, products, and community.

 

Compensation

$200,000 - $230,000/year salary with up to 30% variable

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