The Purpose of This Role

The Jr. Marketing Operations and Campaign Specialist ensures that the marketing technology and automations are integrated and deployed effectively across the company, funnels are optimized, data is analyzed and tracked properly, reports are being used appropriately with insights applied, and communication routines and Standard Operating Procedure (SOPs) are running smoothly. 

This person reports into the Marketing Operations and Data Manager and supports Snappy Kraken’s marketing operations and data needs. 

Primary Role & Responsibilities

• Assist in managing the day-to-day marketing operations and data activities

• End-to-end optimization and governance of marketing operational processes and identifying process gaps to drive improvements

• Executing data-driven initiatives to maximize the efficiency of marketing campaigns

• Creation of  technical aspects of key marketing systems (automation workflows, CRM) used to generate, distribute, and report on leads

• Ensure data is flowing properly in the marketing technology stack

• Maintenance of CRM contact database and make recommendations for data cleanup, collection and enrichment opportunities 

• Document standard operating procedures (SOPs) and updating the company knowledge base

• Working with the marketing, sales and customer experience teams to support funnel marketing initiatives and workflows to drive conversion rates and optimize leaky funnels

• Customer journey mapping 

• Supporting marketing in the creation and analysis of metric reports and dashboards to determine effectiveness, ROI and business impact 

• Proactively exploring and analyzing data to uncover trends, and present findings

• Develop robust KPIs and scorecards for marketing performance monitoring

• Support in prioritizing and execution of internal marketing inquiries

• Assist in departmental alignment, sales enablement support, troubleshooting and problem-solving

• Set-up of operational elements of virtual and physical events as necessary

• Additional marketing and campaign support as necessary

Primary Qualifications

• Undergraduate degree in marketing, business, or analysis-based discipline

• Minimum 2 years of relevant experience in marketing automation, operations or marketing specialist role 

• Experience working in CRM systems, (Hubspot is a plus) and improving existing workflows

• Demonstrated understanding of performance measurement, marketing metrics, and operational KPIs

• Familiarity with working cross-functionally between sales, marketing, and customer experience

• Ability to articulate and translate operational challenges to scalable, process-driven solutions, with a strong analytical and problem-solving mindset

• Exposure to working in Fintech, Software as a Service (SaaS), and B2B marketing environments is an asset

• Previous experience producing in a virtual environment is an asset

• Proper remote working environment with stable high-speed internet, electricity, and appropriate working space

• Strong asynchronous communication ability

• Tech-Savvy and highly comfortable working with remote communication software 

• Ability to be productive, disciplined, and trustworthy while working independently

• Our company's core values reflect who our people are. Chase The Vision, Forge Meaningful Connections, Improve Continuously, Solve Real Problems, Welcome Challenges, Embrace Change, and Own Outcomes. We want people whose personal core values align with ours.

Perks & Benefits

• Work Remotely

• Personal Days for when you need a break (on top of your regular vacation)

• Development Fund to help you grow

• Extended Health Benefits

• Parental/Maternity Leave

• Growth opportunities

• More! 

About Us

Snappy Kraken has been ranked as the Best Overall Content Marketing Program four years running, and voted Best Place to Work in FinTech every year since 2018. Our SaaS platform helps transform financial advisory businesses through purpose-driven content, easy automation, and world-class support. In 2022, we acquired Advisor Websites to add unique, professional, and compliant websites to our growing list of offerings. 

Our high-performance culture is intentionally designed to bring out the best in each team member to continually achieve our growth and revenue potential. Every new person we add to our team helps raise the bar of what we can accomplish together. Our people are put in roles where they can achieve their zone of genius and have clear performance expectations continually measured through OKRs. 

—

New hires must complete a 90-day probationary period. During this time, new hires will receive training to help them get acquainted with the role and our culture, and learn how to properly execute job functions. An employment relationship may continue if it’s a good fit for everyone, based on the new hire’s alignment with Snappy Kraken values, performance evaluation of specific milestones, accessibility, and communication.  

As a remote company, it is critical to remember that our contributions and teams are interconnected and accessibility is the expectation.

At Snappy Kraken, diversity powers meaningful connections, impactful work, and great outcomes. Our culture of diversity and inclusion means we nurture an environment where each team member can do their best work.

The above job description is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor.