Job Summary:

The Senior Manager of Marketing will play a critical role in shaping and executing the company’s marketing strategy during its next growth phase. This leader will drive the next phase of BladderCARE growth while refining and executing the marketing strategy for the company’s laboratory services aimed at clinical laboratories and biopharma partners.

This position requires a strategic, hands-on and data driven marketer who can design and implement plans, build foundational marketing infrastructure, and work effectively across Sales, Clinical, and R&D. Although initially an individual contributor role, with some agency support, the ideal candidate has prior experience managing marketing teams and/or agencies and is comfortable operating in a fast-paced, roll-up-the-sleeves startup environment.

Essential Duties and Responsibilities:

Strategy & Execution

  • Develop and execute marketing plans and campaigns for LDTs and services to different target audiences including patients, providers, pharma, and other laboratories.
  • Own both strategic planning and day-to-day execution of marketing initiatives aligned with company priorities.

Marketing Infrastructure & Operations

  • Build and maintain core marketing infrastructure, including:
    • Performance dashboards and reporting systems
    • Defined KPIs and analytics framework
    • Regular review processes and continuous improvement cadence

Brand & Positioning

  • Refine and strengthen company and product positioning through VOC and data
  • Ensure consistent messaging across all channels, materials, and stakeholders.

Product Marketing

  • Develop clear value propositions for Bladder CARE and laboratory services for each audience
  • Partner closely with Sales and Clinical teams to align messaging with market needs.

Digital & Content

  • Oversee website and digital presence in collaboration with the external agency.
  • Guide content strategy to support brand, product, and demand objectives.

PR & Communications

  • Support internal and external communications, announcements, and thought leadership initiatives.
  • Assist in developing clear, compelling external messaging that supports credibility and growth.

Demand Generation

  • Support lead generation and pipeline development initiatives.
  • Collaborate with Sales to align marketing efforts with revenue goals.

Field Marketing & Partnerships

  • Support select conferences, industry events, and key partnership initiatives.
  • Coordinate marketing support for strategic collaborations.

Education:

  • Bachelor's degree in Marketing, Communications, Business Administration or Management, or related field.
  • 5+ years of marketing experience at a life sciences company (Laboratory or Pharma ideal) Diagnostics/Laboratory experience strongly preferred
  • Oncology experience preferred. Experience with urologic oncology products or urologists ideal.
  • Target audience experience mix of clinicians and patients
  • Demonstrated experience managing marketing teams and/or agencies, even if this role begins as an individual contributor.
  • Strong copywriting skills.

About us:

Pangea Laboratory is a California-based diagnostics company founded in 2014. We focus on the precise, early detection of emerging diseases. Our mission is to have a positive impact on human life, by providing biomedical communities with reliable and high-quality testing services, delivering the data they need to diagnose and treat diseases in an effective and timely manner. Named a Top Workplace by the OC Register, Pangea Laboratory continues to be a place where employees feel engaged, connected, and energized about their work. If you are passionate about helping people in advancing science and working with awesome teams in a fast-growing company, we want to speak with you!

 

How We Work:

Our Values:

  • Focus – Relentless Prioritization. When we decide the business priorities and initiatives to support those priorities, we execute with disciplined focus.
  • Agility – Flexible and Proactive. In a start-up type of environment, “not in by job description” doesn’t ever come to mind. Although we are focused, we realize adaptability to unplanned environmental changes is required.
  • Reliability – We are accountable to what we say we will do. We are reliable to our customers and to our teammates.

 

Decision Drivers:

                What we always consider when making decisions

  • Culture – How will it impact teammates and our work environment. Team first.
  • Customer – How will it impact Physicians, Patients, Payors, and Partners
  • Compliance – How will it impact quality, regulatory, and legal requirements

 

CORE Operating Behaviors

  • Creative, resourceful problem solving. We embrace problems and look forward to creative problem solving.
  • Clear, transparent, and effective communication. Willing to discuss, debate, and then execute on decision with no looking back.
  • Leadership through influence and trust, not hierarchy.

 

Compensation:

The estimated base compensation range for this position is $110,000-$135,000 annually at the time of posting. Actual compensation details will be provided in writing at the time of offer, if applicable, and is based on several factors we believe fairly and accurately impact compensation, including geographic location, experience, knowledge, skills, abilities, and other job permitted factors.


Equal Employment Opportunity Employer:

Pangea Laboratory welcomes candidates of all backgrounds. These include sex, age, color, race, religion, marital status, national origin, ancestry, sexual orientation, gender, gender identity, gender expression, physical & mental disability, medical condition, genetic information, military and veteran status, or any other protected status as defined by federal, state, or local law.

Location:

Onsite – Pangea HQ – 14762 Bentley Cir. Tustin, CA 92780