About the Role

Reporting to the Marketing Communications Manager, this role will support the business by developing a pipeline of prospects through digital efforts. Personalized and timely communication is crucial for the development of business prospects. Championing Salesforce and Pardot’s systems, this role works alongside marketing to craft multiple digital engagement touch points including website, social, case studies, and email communications. 

Primary Responsibilities include:

• Identify and pursue new business opportunities to expand the client base

• Work within the marketing department to engage in establishing corporate messaging and presence with digital campaigns

• Participate in corporate strategic planning, marketing department strategy, and marketing-team based initiatives as appropriate to support corporate objectives of growth, brand awareness and message consistency

• Stay updated on industry trends and competitors, providing insightful reports

• Collaborate with internal teams for seamless execution of sales strategies

• Represent the company at trade shows and events to build brand awareness

• Maintain proficiency in Salesforce and Pardot software and other sales tools

• Research and develop potential customers, identify and qualify business opportunities, and communicate in a timely and effective manner to opportunities

• Conduct research on existing and prospective clients, competitive landscape, and industry trends to aid in the development of marketing plans, pitches, presentations, and proposals to management

Experience Requirements

• 2 - 5 years of sales experience in related industries

• Bachelor Degree or equivalent experience in Sales & Marketing

• Salesforce CRM experience

Additional Qualifications

• Excellent oral and written communication skills; must be proficient in grammar, spelling and punctuation, and have accurate proofreading skills

• Strong project management and organizational skills, including attention to detail and ability to work with minimal supervision

• Strong interpersonal skills and effective relationship building capacity with internal team members at different levels in the organization as well as external partners

• Confident, consultative style in expressing opinions in a collaborative work environment

• Proficient in using Salesforce CRM and Pardot software and other sales tools to manage leads, opportunities, and customer relationships

• Excellent communication and presentation skills, with the ability to effectively articulate complex information to diverse audiences

• Comfort and experience in cold-calling and beginning sales discussions