The Sr. Director of Communications and Marketing (SDCM) will be responsible for developing, integrating, and implementing a broad range of public relations, communications and marketing activities relative to the strategic direction and positioning of the organization and its leadership. The SDCM will be an organization ambassador and build media relationships. The (SDCM) will oversee channels for communications and marketing including websites, digital, social media, newsletters, paid media & advertising, and media outreach as well as manage all public messages and collateral to consistently articulate the COPD Foundation’s mission, vision, and values.

This role will be responsible for all media relations activities and uses a variety of traditional and digital marketing tactics to support the COPD Foundation in its role to innovate, empower, educate, and engage individuals with COPD, bronchiectasis, and NTM lung disease to live their best life possible. The SDCM will demonstrate the ability to transform knowledge into exciting and meaningful messages and disseminate it to the right audiences through earned, owned, and paid distribution channels and measure success.

 

KEY RESPONSIBILITIES:

COPD Foundation-wide Strategy, Vision, and Leadership

  • Work with the Chief Executive Officer, President of 360Net, and senior leadership team to determine the Foundation’s internal and external communications strategies and develop plans to advance the Foundation’s nonprofit brand identity and broaden awareness of its programs and priorities across key audiences.
  • Guide and refine the Foundation’s mission, vision, values, and messaging by the audience, frequency, and channel in support of the Foundation’s pillars and departments (Research/ 360Net, Education, Advocacy, Development, Community, Corporate Social Responsibility, etc.).
  • Create PR and marketing strategy to elevate Foundation leadership and subject-matter experts and cultivate and enhance meaningful relationships with targeted media outlets.
  • The SDCM manages, leads, and mentors the Communications and Marketing team in support of all-Foundation communications, including developing and disseminating press releases, media inquiries/pitches, coordinating interviews, and similar.
  • Serve as communications counselor to COPD Foundation leadership and/or serves as a spokesperson and lead point person on media interactions to promote and impact the Foundation.
  • Manage/ lead and mentor communications and marketing team members in support of all-Foundation communications and marketing.
  • Coordinates communications and marketing for awareness events/ campaigns, town halls, social media events, and other activities (includes COPD Awareness Month, World Bronchiectasis Day, World Oxygen/O2 Day, Lace-Up for Lungs, advocacy & public policy initiatives, DE&I, research study awareness, donor cultivation, and fundraising).
  • Reviews website changes, external marketing, and communications, and key external presentations to ensure quality format, accuracy, and branding consistency. The SDCM leads the planning, production, design, and publishing of consistent and relevant communications and marketing materials across all communications platforms, including website changes, external marketing, key presentations, speeches, talking points, videos, and social media, and implements client/ grant projects and communications in collaboration with individual project teams aligned with company messaging priorities.
  • Oversees Creative Requests, Content, Marketing, and Communications Support for the Foundation-wide team through the Microsoft Creative Planner platform in partnership with the VP of IT Development and Design.
  • Owns and analyzes metrics across social media, websites, newsletters, paid channels, and campaigns, and translates results into action to spur grants and development, drive traffic to our websites, grow platforms/channel member acquisition, and increase influencers/ambassadors.
  • Liaise with freelance or COPD Foundation writers, marketers, graphic designers, and videographers.
  • Coordinate marketing efforts for any conferences or summits across the Foundation.


PROFESSIONAL AND PERSONAL COMPETENCIES:

  • Must have 8+ years of progressive senior-level PR, communications and marketing experience.
  • Relationship builder with strong influencing and organizational navigation skills; can win support for initiatives and “manage by influence” with all stakeholders, including staff, board members, volunteers, donors, and others.
  • A combination of strategic thinking and ‘thought leadership’ and the willingness and ability to roll up his/ her sleeves to execute programs flawlessly.
  • Adaptable and flexible when necessary; hands-on player/coach who can project manage, lead, implement, and design.
  • Innovative thinker with a track record for translating strategic thinking into action plans and output.
  • Excellent and persuasive communicator with strong writing/editing skills and a minimum of 10 years of experience in planning, writing, editing, and producing newsletters, press releases, annual reports, search-engine-optimized (SEO) web/ advertising copy and campaigns, marketing literature, and other print publications and directories.
  • Demonstrated experience and leadership in managing comprehensive strategic communications, media relations, and marketing programs to advance an organization's mission and goals.
  • Experience in building, mentoring, and coaching a team of communications and marketing specialists.
  • Ability to make decisions in a changing environment and anticipate future needs.
  • Passion for the COPD Foundation’s nonprofit mission.


EDUCATION: 

  • Bachelor’s degree in journalism, communications, marketing, or other relevant business fields is required.

 

OTHER SKILLS AND ABILITIES: 

  • Computer skills: Microsoft Office (Word, Excel, PowerPoint, Teams).
  • Experience with Adobe Photoshop, Canva, or similar tools; Google Analytics is necessary.
  • Expert knowledge of social media platforms (Facebook, Twitter, LinkedIn, Instagram and other new platforms).
  • Knowledge of online email and marketing tools (e.g. Constant Contact).
  • Experience with paid advertising platforms (Google, Microsoft, Facebook, LinkedIn, affiliate) is necessary.
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