This critical role will report directly to the Sr. Director of Communications & Marketing. The Senior Public Relations/Writer is an essential part of the COPD Foundation team, collaborating across all functions and departments in a matrix leadership structure
We are looking for a Senior Public Relations/Writer who can work independently to provide operational support as a thought partner to the Sr. Director of Communications & Marketing and Senior leadership team. Successful candidates will demonstrate initiative, the ability to master a variety of tasks, and excellent judgment and critical thinking skills critical.
Essential Duties:
If you’re an ambitious individual with corporate or non-profit communications and public relations experience, and strong writing skills, and you’d like to build a rewarding career with the Foundation, then we want to speak with you. We are looking for an energetic and self-motivated Senior Public Relations/ Communications and Writing team member to support our growing communications needs and support awareness of COPD, the Foundation and its experts, and programs. Your work will include writing for external and internal audiences, developing communications plans, public/media relations, writing and editing media releases, case studies, web, and ad copy, and creating communications campaigns, videos, emails, and content across other channels. The ideal candidate will have experience with strategic communications project management, promotion/management of programs and events, and the ability to analyze results and report on communications, channels, and activities.
In addition to being an excellent writer and communicator with creative experience, you should have solid organizational abilities. The successful candidate will know public and media relations, communications techniques, and social media platforms for business.
Responsibilities:
· Work with the Sr. Director of Communications & Marketing to build a robust communications strategy to increase awareness of the COPD Foundation’s mission, team expertise, key initiatives, programs, and news.
· Write content for media relations, external audience(s), communications planning documents, and create and edit copy for multi-channel distribution and promotion across owned, earned, and paid channels.
· Meet with key internal team members and support their communications and promotional needs across channels aligned with communications and marketing plans.
· Work with Sr. Director of Communications & Marketing to develop key Foundation messages and deliverables. Must be adept at writing for various platforms, audiences, and styles, including profiles, case studies, brochures, annual reports, blogs, speeches, position statements, presentations, press releases, media kits, media pitches/media briefs, social copy, and video scripts.
· Support the development and management of media relations contacts. Create and update contact lists and support media outreach efforts.
· Manage speaker’s bureau requests and outreach, schedule, and promote speaking opportunities, interview internal experts/ keep profiles updated, and report on activity/ results.
· Monitor search engines, and social media platforms for trending news, ideas, content themes and topics, and feedback. Track and report on published articles, videos, podcasts, and other content about and on behalf of the Foundation.
· Prepare detailed communications reports highlighting the team’s work to elevate awareness for the Foundation and increase its audiences. Must understand social, web, and communications analytics and assimilate data into a story for presentation at all levels.
· Work with communications and marketing peers to plan and host marketing or other internal virtual/social media events and provide support for social media and other channels on an as-needed basis.
Requirements:
· A minimum of 4 years of experience in corporate or non-profit public relations, media relations, and/or communications, including experience with digital communications (social media, web, video) and 1-2 years of project management experience.
· Must be experienced in or familiar with health care, medical, and scientific writing topics.
· Excellent verbal and written communication skills. Writing samples will be required.
· Must have a passion for communications, storytelling, and connecting with others to promote the Foundation.
· A solid understanding of the latest communications & marketing trends, tools, and techniques.
· Outstanding organizational abilities.
· Must be familiar with search engine optimization.
Education and Experience:
· A degree from an accredited undergraduate program in communications, journalism, English, marketing, or a similar field.
· Demonstrated experience/success in communications, writing, media/public relations.
Systems Knowledge/Experience:
· Familiarity with marketing computer software and platforms, including MS Word, MS Outlook, MS PowerPoint, MS Excel, MS Teams, Canva, Constant Contact, Go-to-Webinar, or similar.
· Demonstrate excellent communications skills across platforms.
· Experience creating and editing corporate communications content and disseminating it across communications and marketing tools/platforms.
· Knowledge of social media platforms for posting, monitoring, growth, campaigns, and reporting.
COPD Foundation is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. COPD Foundation makes hiring decisions based solely on qualifications, merit, and business needs at the time.