● Identify new ICP’s from scratch through market research, competitive analysis, and
existing customer insights.
● Develop GTM campaigns by defining target audiences and building out the right
marketing content – blogs, webinars, events, email campaigns, website landing pages,
and other enablement collateral to support the GTM team.
● Create compelling, in-depth product demo videos to support prospects throughout the
sales process.
● Work closely with our product, sales, and customer success teams to drive revenue,
product growth & customer retention.
● Empower our sales team to solution sell by crafting comprehensive sales scripts & custom
demo environments tailored to different customer segments, needs, and industries.